SIMPLE + COMPLICATED = SIMPLICATED

My background is a bit of a dual existence; with an M.Sc and years of art and metal-smith studies, my mind constantly wanders between the two worlds of science and art. 

I’ve always been fascinated by the way the most complex patterns in nature appear effortlessly simple, being drawn to the details that create individuality and variety. As a jewelry designer, I search for ways to re-create this interesting duality. By combining science and art—design and detail, complexities and minimalist structures—I find the balance that makes a piece of jewelry feel special, interesting, and inspiring.
 

As the sole designer, maker and everything in between, every piece is a one-person journey from the first sketch to final polish. I believe that modern design doesn’t need to be loud to be heard; it just needs to be intentional. These intentional details—the "intended collisions" between the industrial and the organic—enable us to connect to a piece we have chosen as a personal expression.

Choosing a small-scale studio means each piece is created with the specific person who purchased it in mind, rather than for a mass market. This slow, deliberate approach is not only more personal but also inherently more ecological; by working on a small scale, I can minimize waste and maintain a more conscious, sustainable practice. This way of working allows for a "breathing collection" rather than a rigid one, enabling customizations and adaptations to the design to better suit your needs. Every item is handcrafted from start to finish, resulting in a unique and sophisticated statement that reflects both my hands and your story.

I hope you enjoy my work and that a little of that inspiration rubs off on you. Anything can be simplicated if you let it.

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Stay inspired, Maytal

Visit my shop to see more designs.